Using Local Caller ID for Outbound Telemarketing Campaigns
If your outbound telemarketing campaigns, whether B2B or B2C, are still using 8XX numbers as Caller ID, you're missing an easy lift.
Ask any prospect: "If you get a call from an 800 number, who do you think it is?" The answer is almost always the same: a telemarketer. Switch that Caller ID to a local number matching the area code you're calling into, and the calculus changes before the phone even rings twice.
The results, in one client's numbers
One client compared a month of calling the same market with an 8XX Caller ID number against the following month using a Local Caller ID number instead. Although results vary by call type and calling pattern, the shape of the lift tends to hold:
- Conversion rate up 30%
- Sales per hour up 32%
- Contacts per hour up 19%
The most surprising number was how much "max attempts" dropped as a share of "depletes" — meaning fewer records got exhausted without a real contact, which ultimately increased the number of sales pulled out of the same list.
Quality Voice & Data's Local Caller ID service pairs local telephone numbers with your outbound telemarketing campaigns. If the numbers above look like a lift you'd want, ask us about testing a batch of local numbers on your own calling file.
