Case Study: Local Caller ID Increased a Client's Answer Rate by 28%

The answer rate problem

This is an actual client success story. The client markets its services to consumers across the lower 48 states, with outbound B2C telemarketing as its primary sales channel. The outbound telemarketing manager was up against a decreasing answer rate that was ultimately hurting contacts per hour and list penetration across the company's campaigns.

"Of the various options that were on the table, we knew we needed to find a way to increase our outbound telemarketing call answer rate and sales. Otherwise, the cost per sale for the telemarketing channel was going to be prohibitive," the company told Quality Voice & Data. Quality Voice & Data's Local Caller ID solution was selected for a test.

The results: a 28% increase in answer rate

"Testing was simple. Quality Voice & Data was quick to send us everything we needed to get started," the outbound telemarketing manager said. "In order to benchmark whether the technology helped, we split half of our calling file — one half used the local number provided by Quality Voice & Data, and the control half used our regular toll-free number. This split test ran for 45 days. The results showed an improvement in contacts of 28%, resulting in significantly higher sales per hour."

What Local Caller ID is about

Our Local Caller ID service increases outbound telemarketing answer rates and conversions by pairing a local phone number with your company's brand name, which displays on the consumer's Caller ID box. "By displaying your company's brand name right up front, it helps move the conversation forward instead of the call starting with who you are and why you're calling," says Quality Voice & Data's President. With our Local Caller ID service, you control the name and number that displays for your outbound telemarketing campaigns, all while staying fully compliant with the Truth in Caller ID Act.