Build Customer Trust and Relationships with Branded Calling ID
Businesses and organizations have more ways than ever to connect with consumers, but that same openness makes it easier for bad actors to impersonate legitimate companies and scam consumers. One proven way to protect your reputation and relationships is Branded Calling ID, which helps consumers recognize a call from a business as legitimate — and therefore worth answering. Somewhere between 80% and 94% of unidentified calls go unanswered today.
Calls still matter
Almost 80% of consumers say phone calls are important for communicating with businesses, and 86% of decision-makers across industries call the phone their number-one outbound channel for customer service and revenue generation. The training and expertise you've invested in your sales and service teams only pays off if customers actually pick up.
Why consumers block or ignore calls
Consumers are wary of scams and protective of their privacy: 72% refuse to answer calls out of safety concerns, 80% block numbers they don't recognize, 85% consider unidentified-number calls illegitimate, and 48% say they never answer an unidentified call at all. As many as 78% of consumers report missing an important call in the past month simply because the number was unknown — and 61% say an unidentified call leaves a negative impression of the business calling.
What Branded Calling ID changes
Nearly three out of four consumers say they'd feel comfortable answering if a brand properly identified itself on Caller ID, and 78% report being more willing to answer when branded identification is present. Branded calls see answer rates rise by up to 44% over unbranded ones, with some data showing strong improvements and people three to four times more likely to answer a verified call than an anonymous one. More than 8 in 10 consumers say they'd answer a call following a recent interaction with that brand.
Why it's worth the investment
Real-time, trusted communication lets a business address customer questions and concerns immediately, driving both efficiency and a stronger emotional connection than a web form or email ever could. Phone calls consistently convert better than online-only channels, especially for complex or high-value products and services — and Branded Calling ID is what gets a legitimate call answered in the first place, turning a cold call into a real conversation.
