Local Caller ID with Name Display Will Increase Your Conversion Rate

Most outbound telemarketing managers know that Local Caller ID numbers increase the odds a consumer or business answers the phone. Less well known is the benefit of pairing that Local Caller ID number with a name — Caller ID Name Display. Putting a name to the number helps not just answer rate, but conversion rate too.

A successful outbound campaign really comes down to two components: contacts per hour (more people answering the phone) and conversion rate (sales, leads, or whatever metric matters for the call). Local Caller ID with Name Display moves both.

Five seconds of trust

Using a Local Caller ID number with Name Display starts answering "Who is calling?" before the phone is even answered. When your agent introduces herself as "Jane with XYZ Company" and the prospect already saw "Jane" or "XYZ Company" on the display, she's just earned five seconds of trust. The next question becomes "What do you want?" instead of "Who is this and what do you want?" — and that trust translates directly into conversions.

Honest telemarketers with a real product or service to offer have no reservations about sharing who they are. A misleading telemarketer avoids putting a company name on the display. Using Local Caller ID with Name Display lets your company differentiate itself right up front.

What's going through a customer's mind

When an 8XX toll-free number shows up on Caller ID, a customer is likely asking themselves: Who is calling? Am I expecting a return call? What do they want? Have I spoken to this company before? Do I have time for this unknown call? Are they a telemarketer? Local Caller ID with Name Display answers most of these before the call is even picked up, so even a busy customer is more likely to answer.

Compliant, and worth the investment

Quality Voice & Data's Caller ID with Name Display is compliant with the Truth in Caller ID Act: the consumer can easily understand who is calling, the number is answered during normal business hours when called back, and the consumer can request to be placed on your Do Not Call list.

Since most outbound lists have a limited number of leads, every one is a golden opportunity — a local number with name display minimizes the chance a prospect ignores your call outright. The cost is minimal relative to the return in contacts per hour, list penetration, and conversion rate. Contact QVD to see how Local Caller ID with Name Display can improve your outbound telemarketing campaigns.